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Valuation desk for digital businesses

What is your business worth?

A free valuation range for GCC business owners, in about three minutes. No account.

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What buyers paid in 2025.

Annual profit multiples by category, from three published deal datasets. The typical range runs from the category average to the top-quartile average.

Annual profit multiple, SDE / EBITDA
CategoryTypical rangeAverageTop quartileCross-check
SaaS2.5–6.0×2.7×5.8×Acquire.com confirmed-sale median: 3.9×
Content sites2.5–5.5×2.6×5.5×Newsletters: no separate public dataset; closest proxy
Marketplaces2.5–4.5×2.5×4.5×—
Apps2.0–5.5×2.4×5.4×—
E-commerce1.0–3.0×1.4×2.7×Empire Flippers all-model average sale: about 2.0×
Agencies & services1.0–2.5×1.2×2.1×—

Sources:S1 FlippaS2 Acquire.comS3 Empire FlippersMethodology · Updated October 15, 2026

Average to top quartile, 2025
0×1×2×3×4×5×6×S3 2.0×SaaS5.8×Content sites5.5×Marketplaces4.5×Apps5.4×E-commerce2.7×Agencies & services2.1×

Circle = Flippa category average · Bar end = top-quartile average · Dashed = Empire Flippers all-model average

Sources:S1 FlippaS2 Acquire.comS3 Empire FlippersMethodology · Updated October 15, 2026

  • Profit, not revenue. These are multiples of seller discretionary earnings or EBITDA over the last twelve months.
  • Top quartile is earned. Buyers pay it for steady growth, low churn and clean books. The report shows which of these apply to you.
  • Small deals sell lower. On Flippa, sales under $100K averaged 1.8× in 2025. Sales above $1M averaged 2.9×.
  • Ranges, not promises. Your number depends on your business. Use the free valuation to see where you sit.

How it works.

Four steps. You see your range before you are asked for anything.

Get my valuation

  1. Pick your model

    SaaS, e-commerce, content, newsletter or agency.

  2. Enter your numbers

    Revenue, profit, growth and churn for the last twelve months.

  3. Answer five questions

    Owner dependence, concentration, records. Each one moves the multiple.

  4. See your range

    Low, mid and high on screen. The PDF report is optional.

Built for selling, not raising.

Startup valuation tools price a company for its next round. Brokers price it to list. VestUp prices it the way a buyer of a small digital business will.

ItemVestUpStartup valuation toolsBrokers and marketplaces
Built forFounders preparing to sellFounders raising capitalListing and closing a sale
BasisPublished sale multiplesVC-stage methodsBroker opinion and listings
CostFree range, $39 reportVaries by planSuccess fee on sale
Time to a numberAbout 3 minutesVariesDays to weeks

Note:Startup valuation tools: for example Equidam and Carta. Brokers and marketplaces: for example Flippa and Empire Flippers. Check each provider for current terms.

The $39 report, page by page.

A PDF you can send to a buyer, an adviser or your co-founder.

  • Weighted valuation Five methods combined into one low, mid and high range.
  • Adjustment waterfall How eight quality factors move your multiple, up or down.
  • Sensitivity table Your value across growth and margin scenarios.
  • Category benchmarks Published multiples for your category, with sources.
  • Drivers and risks What lifts your value and what holds it back.
  • 90-day plan The specific levers that raise your number, in order.
Get my valuationDownload a sample report
Useful or refunded. 30 days, no questions.
Page 1 of the sample report for Northwind Analytics, a fictional SaaS company
Sample report, page 1. Fictional company, illustrative data.

Sources:S1 FlippaS2 Acquire.comS3 Empire FlippersMethodology · Updated October 15, 2026

Common questions.

How do I value my online business without a broker?
Enter your last twelve months of revenue, profit, growth and churn. VestUp compares your business with published sale multiples for its category and returns a low, mid and high range in about three minutes.
What is a typical SaaS multiple right now?
Acquire.com reports a median confirmed SaaS profit multiple of 3.9× in both 2024 and 2025. Flippa's 2025 data shows a 2.7× average and a 5.8× top-quartile average. See the methodology for sources.
Should I use VestUp or a startup valuation tool?
They answer different questions. Startup tools estimate what investors may pay for equity in a funding round. VestUp estimates what a buyer may pay for the whole business in a sale.
How accurate is the range?
It is an estimate built from your inputs and published averages. Its quality depends on the quality of your numbers. Treat it as an informed starting point, not an appraisal.
Do you cover Saudi Arabia, the UAE and the wider GCC?
Yes. Founders anywhere can use VestUp, and the site is available in Arabic. The multiples come from global marketplaces, because no public dataset of Gulf sale multiples exists yet. The report itself is in English.
What if the report is not useful?
Email hello@vestup.co within 30 days of purchase for a full refund. No questions asked.
Is my data safe?
Your numbers are used only to compute your valuation. They are stored encrypted and never sold or shared with buyers or brokers.

Know your number.

A free range in about three minutes. Pay only if you want the full report.

Get my valuationUseful or refunded. 30 days, no questions.