Bootstrapped SaaS businesses with clean MRR, low churn, and documented ops are the most sought-after assets in digital M&A. Free listing, vetted buyers, NDA before any data is shared.
No credit card · No broker · Valuation in 3 minutes
Multiples vary by revenue quality, retention, and how transferable the business is. Here's what serious buyers are paying.
Annual subscriptions, NRR >110%
4.0–6.0x ARRMixed subscriptions + one-time
3.0–4.5x ARRUsage-based / transactional
2.5–3.5x ARRDeclining MRR or high churn
1.5–2.5x ARRBased on VestUp transaction data and 2026 digital M&A benchmarks. Multiples quoted as ARR multiple.
Tick more boxes and command a higher multiple. Don't have them all? That's what the 60–90 day prep window is for.
12+ months of consistent MRR history
Monthly P&L with clean owner add-backs
Churn rate documented and defensible
No single customer > 20% of revenue
SOPs for onboarding, support, and delivery
Tech stack documented — no tribal knowledge
Team or contractor structure clear
Founder not the only sales channel
Your product, company, and customer base stay private. Buyers sign an NDA before seeing any identifying information — protecting you from competitors and employees.
VestUp attracts acquisition entrepreneurs, search fund operators, and strategic buyers who speak MRR, churn, NRR, and CAC. No education required.
Know your number before you list. Our free tool benchmarks your SaaS against 537+ real transactions — subscription mix, retention, multiple range, and what to fix.
Our team reviews every listing and advises on positioning, financial presentation, and buyer targeting. Included at no extra cost.
No commitment. No broker. Know your multiple before you decide anything.
No credit card · No sales call · Results in 3 minutes